Volkswagen : Switching to electric, told between individuals.

To support the launch of its 100% electric ID. range, Volkswagen chose to bet on recommendation rather than traditional advertising. Demooz built a community of ambassadors, the ID.Club, recruited among customers and electric mobility enthusiasts, tasked with letting their circle test-drive the ID. models and share their driving experience.

Test drives organised between individuals and exclusive events, private tests and meetings with electric mobility experts fuelled this momentum and created a direct bond of trust between the brand and its future customers.

This program illustrates Demooz's ability to support car manufacturers through their transition to electric, with more than 600 engaged ambassadors and over 80 peer-to-peer test drives.