ASUS : Trained salespeople, brand relays in store.

Demooz rolled out the ASUS Experts ambassador program with ASUS: a community of Fnac and Darty sales staff trained to become true brand relays in store. The goal: strengthen ASUS's shelf presence and create a direct link between field teams and customers.

Through a gamified journey and a dedicated platform, Demooz supported the ambassadors' skills development and ran flash challenges during key commercial moments. In one month, the program brought together 50 active ambassadors, generated more than 1,000 missions and delivered significant sales uplifts.

This collaboration illustrates Demooz's ability to turn sales teams into brand spokespeople, with a measurable impact on sell-out.