Alfa Romeo : When the customer becomes the brand's first media channel.

Since 2022, we have supported Alfa Romeo France in rolling out its national Ambassador program. Our mission: turn a base of passionate customers into an active network of advocates.

Through a win-win referral strategy and close community management, we built an ecosystem where the customer becomes the brand's first media channel.

The result: a community of more than 1,200 engaged members, a record recommendation rate and a direct contribution to registration growth.